Open Question

Supporters of virtual festivals note that they can help expand reach to global audiences, allowing fans who cannot travel to Jamaica a chance to experience the show firsthand. In addition, streaming events often require fewer resources, cutting logistical costs while making the festival more accessible and inclusive. This approach can keep fans safely engaged from anywhere in the world. On the other hand, critics argue that virtual festivals lack the unique live energy and sense of community that defines reggae culture. They emphasize that in-person experiences foster deeper artist-fan connections and cultural immersion, which online platforms cannot fully replicate. Some also believe that tourism benefits, such as supporting local businesses and vendors, are diminished when the event occurs strictly online. Both approaches appear to have distinct advantages and drawbacks.

reggae, festivals, virtual, audience